Baptist Health unveils new mobile-friendly website with new health library for mobile, tablet or computer
June 2, 2015 | Jacksonville, FL
Baptist Health has launched a new website design to provide the best possible viewing experience whether using a smartphone, tablet or desktop computer.
The new “responsive” web design for baptistjax.com involves unleashing the information within the entire website, making all 14,000 pages accessible to the community no matter what device they choose to use.
“When health care consumers are searching for a provider or treatment option that’s available in our community, their search for information almost always includes the web,” said Melanie Husk, senior vice president of Marketing for Baptist Health. “And in about a quarter of the community, the smartphone is their only access to the Internet.”
Mirroring national trends, the use of mobile devices to access the Baptist Health website doubled in 2014 alone with iPhone and iPad devices making up nearly two-thirds of all traffic. Since launching the website in May, close to 40 percent of all site traffic originates from mobile/tablet users.
“While not everyone has a laptop or desktop computer, nearly everyone has a smartphone, and more than 80 percent of our web traffic is using a web browser that is less than three years old,” said Ted Fligor, director of Internet Marketing for Baptist Health. “With this in mind, we have applied current web standards and best practices to our new baptistjax.com site and designed it to work best for the largest percentage of people in our community.”
More health information is also available on the new website through the integration of a mobile-friendly health library. A.D.A.M. Encyclopedia is one of the most clinically accurate sources of health education content in the world, with more than 22,000 searchable items, 3,000 illustrations and hundreds of videos.
“A.D.A.M. is proud to partner with Baptist Health in its mission to provide excellence in individualized care, education and partnering with the community to improve health,” said Soula Chronopoulos, vice president of A.D.A.M. “We share a joint commitment to delivering high quality innovative programs to meet the needs and improve the health of all patients.”