Teens to Teach Other Kids about Big, Fat Industries and Couch Potato Companies at Summit Tomorrow Afternoon
Teen Moderators Trained in “Kidz Bite Back” Curriculum by THE PLAYERS Center for Child Health at Wolfson Children’s Hospital
January 7, 2013 | Jacksonville, FL
Helping to lead the fight against childhood obesity in our region, THE PLAYERS Center for Child Health at Wolfson Children’s Hospital and Jacksonville Children’s Commission will host a Kidz Summit -- led by kids for kids -- on Tuesday, January 8, 2013, starting at 3:30 pm at the Hope Haven Children’s Clinic and Family Center after-school program at the Alden Road Exceptional Student Center, 11
780 Alden Road, in Jacksonville.
At the summit, select teens with the Hope Haven after-school program at Alden Road will lead their own specially designed educational session for other school-aged children on the Big Fat Industries and Couch Potato Companies as part of the curriculum of “Kidz Bite Back.” The Hope Haven after-school program is one of 16 TEAM UP programs administered by the Jacksonville Children’s Commission
; children enrolled in TEAM UP tend to have better attendance, promotion and grades at the same schools than children who do not attend the program.
“Kidz Bite Back,” funded by a grant from the Blue Cross Blue Shield of Florida Foundation, is a kid-created, kid-led and kid-spread campaign that was designed to educate school-aged students on fast food, soft drink and junk food companies (Big, Fat Industries) and national TV networks and video game companies (Couch Potato Companies), as well as the basics of healthy living. Leaders from selected after-school programs in Duval County such as the one on Alden Road are training their fellow students using a PowerPoint presentation and web-based activities, becoming “Kidz” empowered to be smarter consumers and make healthier choices.
Key concepts are presented in ways that are developmentally appropriate and engaging for school-aged kids, typically 10-12 years of age (but sometimes older, depending on developmental status). For instance, Kidz learn that in order to burn off a large Burger King Oreo chocolate sundae shake, they would have to push a lawnmower from one end zone to the other on a football field 124 times. Or that, on Saturday morning TV, kids see eight junk food ads for every 10 minutes of cartoons.
“The growing rate of childhood obesity in our country is alarming,” said Wolfson Children’s Hospital President Michael D. Aubin. “’Kidz Bite Back’ is one of the programs that recognizes and helps address the serious threat obesity poses to the health of America’s children and the importance of decreasing its prevalence not only in North Florida and South Georgia, but across the United States. We are proud to offer programs like ‘Kidz Bite Back’ through THE PLAYERS Center for Children’s Health, where kids teach other kids and help prevent childhood obesity in our region.”