THE PLAYERS Center for Child Health at Wolfson Children’s Hospital Recognizes National Childhood Obesity Awareness Month
September 7, 2012
In recognition of National Childhood Obesity Awareness Month, THE PLAYERS Center for Child Health at Wolfson Children’s Hospital will launch the “Kidz Bite Back” program.
“Kidz Bite Back” is a kid-created, kid-led and kid-spread campaign that was designed to educate fourth- and fifth-grade students on Big Fat Industries (fast food, soft drink and junk food companies) and Couch Potato Companies (national TV networks and video game companies), and the basics of healthy living. Fourth- and fifth-grade student leaders from selected after-school programs in Duval County will train their fellow students using a PowerPoint presentation and web-based activities, becoming “Kidz” empowered to be smarter consumers and make healthier choices.
Key concepts will be presented in ways that are developmentally appropriate and engaging for 10- to 12-year-olds. For instance, Kidz learn that in order to burn off a large Burger King Oreo chocolate sundae shake, they would have to push a lawnmower from one end zone to the other on a football field 124 times. Or that, on Saturday morning TV, kids see eight junk food ads for every 10 minutes of cartoons.
“The growing rate of childhood obesity in our country is alarming,” said Wolfson Children’s Hospital President Michael D. Aubin. “National Childhood Obesity Awareness Month recognizes the serious threat obesity poses to the health of America’s children and the importance of decreasing its prevalence not only in North Florida and South Georgia, but across the United States. We are proud to offer programs like ‘Kidz Bite Back’ to help prevent childhood obesity in our region.”
THE PLAYERS Center for Child Health at Wolfson Children’s Hospital receives funding and partners with the Blue Cross and Blue Shield of Florida Foundation through its Embrace a Healthy Florida initiative. It is an evidence-based, multi-sector, community-based initiative located across Florida that is designed to use community engagement to make long-term changes in childhood and family health. THE PLAYERS Center for Child Health received funding through Embrace a Healthy Florida in 2012 to address and prevent childhood obesity in the community.
“We are proud to recognize National Childhood Obesity Awareness Month with THE PLAYERS CENTER for Child Health at Wolfson Children’s Hospital,” said Susan Towler, vice president of the BCBSF Foundation. “It calls attention to this national epidemic and THE PLAYERS Center’s work to build a healthier future for North Florida and South Georgia children.”
For more information about THE PLAYERS Center for Child Health, visit wolfsonchildrens.org/theplayers
For more information about Embrace a Healthy Florida, visit http://embraceahealthyfl.org