About Juice - Your Health Care News Source
The essence of a life full of zest is good health. We all want to take care of ourselves, but it can be hard to squeeze healthful eating habits and everyday physical activity into our busy schedules. You don’t have to go it alone. With Juice, Baptist Health is serving up fresh, dependable health news to you to help you make healthy choices. Our health news hub is flavored with patient stories, videos, photos, infographics and more created by a team of experienced health writers and artists, and backed by our medical experts and wellness specialists. Let us know how you like your Juice.
Meet the Juice Staff
Executive Director, Corporate Communications
Cindy joined Baptist Health more than 35 years ago. She started as a graphic designer and went on to oversee creative services, media relations, events, and pretty much anything else related to communications.
Never turning away from a crisis, Cindy has managed internal and external responses to all types of emergencies from hurricanes and bomb threats to the H1N1 and Ebola epidemics and mass casualties.
Cindy is viewed by many at Baptist Health as the “calm during the storm” for any PR situation; in fact, there are days when there is a line of two or three colleagues at her door, seeking the advice and guidance that comes with years of communications experience.
Managing Editor, Juice
Vikki is marketing and communications manager for Wolfson Children’s Hospital, which means that on any given day, she might encounter real penguins, a mermaid, an NFL player or a former prime minister, and on the best days, a sweet patient and a kind-hearted caregiver. After earning a bachelor’s degree in communications at Jacksonville University, she has spent the last 30 years in health care communications, where she’s done a little bit of everything. Employee newsletter? Check. Media relations? Sure. Marketing? Often. Event planning? OK. Vikki loves to write, is passionate about telling people’s stories in every venue, and is always searching for fresh new angles. She enjoys traveling to America’s great cities with her family and says if she weren’t doing this, she’d be a scriptwriter for anything on the Investigation Discovery or History channels.
You’ll often find Cynthia trekking through Baptist Health on photo shoots, learning videography or sitting in on interviews with team members and patients. Back at the office, she’s a graphic designer, responsible for bringing life to ideas and concepts, in stories and infographics, or in memorable and engaging marketing pieces. Her other creative outlets include painting and opera music (in the shower), much to her family’s chagrin. She is a loving wife to a caring husband, mother to two resolute daughters, grandmother to a spirited
2-year-old grandson, and dog mother to two rescue dogs. When her creative juices need downtime, you’ll find Cynthia camping, kayaking, reading or playing board games.
Before discovering graphic design as a career option, Janine dreamed of putting her creative talent to work as an art teacher. Plans changed when this Wisconsin native moved from her family’s farm to St. Paul for her first job. Years later working for the Marketing chief at CitiCards, she got to see firsthand what graphic designers do, and she was hooked! She was promoted to design project coordinator, then print production manager, and then art director for Citi. She’s been working with Baptist Health for 10 years as a graphic designer, and enjoys seeing her work put to use in many venues, from developing hospital signage and logos to designing magazines, infographics and billboards. In her leisure time, Janine enjoys traveling to places near and far with her family.
Call it ADD or just a penchant for juggling many things at once, Beth is always running from one Baptist Health community hospital to the next, handling a variety of marketing and communications projects. That’s 25 years of marketing and communications experience talking, the last four with Baptist Health. A free spirit who speaks her mind, Beth ran a communications consulting business out of her home for more than 10 years until a career in health care communications beckoned. When she’s not writing stories, planning events or marketing campaigns, the University of Florida grad and AOII alum can be found whacking balls on the tennis court. Unless she’s enjoying the beach with her husband. Or cheering on her kids at a variety of school and travel sports—which is most of the time.
Emilie used to play a game with her father: Take any object, and see what else you can see. That’s how the woodgrain of her closet door became a Modigliani portrait of an elongated and soulful female’s face. So it’s not surprising that Emilie grew to become a creative. And because she went to college originally to study nursing, it follows that she is now a graphic designer working in a hospital. The most intriguing aspect of her job, she says, is to reveal the invisible energy that lies just beneath the surface for dynamic messaging. (That’s also the most challenging.) Her inspirations are blues and jazz music, Rothko, Steinbeck and Tootsie Rolls. Emilie has a BA degree in design, but learned the most from a plethora of straight-shooter mentors, gregarious bosses, clients big and small, and life.
Johnny comes from a long line of medical professionals, but he didn’t have the brains nor the stomach to follow their lead. Instead, he spent more than 30 years in newspapers, doing everything from driving the circulation truck to covering sports and petty criminals on the police beat. Now, in his third act, he finally gets the chance to work as a writer/editor in the health care setting, but, sadly, still isn’t allowed to touch any of the equipment. He enjoys writing about a slew of health topics and obsessing over every one of his word choices. When he’s not banging the keyboard, he’s walking a trail in the woods, swimming long distances in the ocean and trying to figure out why his wife hasn’t left him after nearly 30 years of marriage.
Wesley has been passionate about engaging stories and perfect grammar for as long as she can remember. Writing creative children’s books as a little girl eventually developed into the pursuit of a bachelor’s degree in Media and Journalism at the University of North Carolina at Chapel Hill. The Tar Heel born and bred newlywed landed in Jacksonville and is still on the search to find the best vanilla latte in the city. After dabbling in the agency life and leadership development, she was thrilled to land the position as writer and media relations specialist at Baptist Health. When she’s out of the office, you’re sure to find her exploring a new restaurant or running on the beach.
2,818. That’s how many miles Juliette traveled on her road to Jacksonville. As a fresh Penn State graduate, Juliette moved from her native Philadelphia to Columbia, Missouri, to follow the bright lights of local TV news. It was a natural career choice for a woman who has always been curious about everything. Her broadcast journalism career took Juliette from Columbia to Austin, Texas, and then all the way to Jacksonville, Florida. Two hurricanes, a house and a wedding later, Jacksonville is home. Along the road, Juliette met people from all different backgrounds and realized the old saying is true: everyone has a story. As a marketing and communications specialist at Wolfson Children’s Hospital and a writer for Juice, Juliette gets to tell the most inspiring stories in Northeast Florida and beyond. While she plans to stay put in Jacksonville, Juliette likes to keep her suitcase handy – there’s a whole world to see! Outside of work, you can find her catching sunrise on the beach with her husband and two dogs, biking to brunch or cheering on her Philly and Penn State sports teams.