Senior Marketing Manager, Women’s & Children’s Services, Baptist Health

Job Summary

Senior Marketing Manager, Women’s & Children’s Services

Baptist Health is seeking an experienced and strategic Senior Marketing Manager to lead integrated marketing and brand initiatives for our Women’s and Children’s services, including Wolfson Children’s Hospital.

This role plays a key part in advancing Baptist Health’s mission to make expert care accessible close to home. The ideal candidate is a strong communicator who can balance creative storytelling with strategic execution and navigate brand relationships across multiple health care entities. You’ll collaborate with leaders across the organization to ensure consistent, patient-centered messaging that strengthens brand equity and drives growth. This team member will join the Marketing & Communications team and will collaborate with service line strategy, operational and business development teams to execute marketing strategies that align with system goals and priorities. This role does not have direct reports.

What You’ll Do:

• Lead the strategy, development, and execution of omni-channel marketing plans that drive awareness, patient growth, and loyalty.
• Serve as a brand steward, ensuring all campaigns and communications reflect Baptist Health’s values and maintain alignment across co-branded or partner initiatives.
• Partner closely with service line, operational and business development teams to translate goals into measurable marketing strategies.
• Craft compelling, clear messages and creative content across digital, print and event platforms to engage consumers and referring physicians.
• Use data and insights to track campaign performance and optimize marketing effectiveness.
• Provide counsel to senior leaders and collaborate across the marketing and communications team to deliver high-quality, strategic work that builds trust in the Baptist Health brand.

Must have a minimum of 10 years of marketing/branding/strategy experience with at least 5 years of experience in health care marketing.

If interested, apply today!

Education Required

Bachelor's Degree

Education Preferred

Master's Degree

Experience

• Over 10 years Editing Experience
• Over 10 years Writing Experience
• Over 10 years Marketing Experience

License and Certification

None

Location

Location Overview

Baptist Health, founded in 1955, is North Florida’s most comprehensive health care system and the area’s only non-profit, mission-driven, locally governed health care provider. Baptist Health has over 200 points of care throughout the Northeast Florida region, including our six award-winning hospitals: Baptist Medical Center Jacksonville, Wolfson Children’s Hospital, Baptist Medical Center Beaches, Baptist Medical Center Clay, Baptist Medical Center Nassau and Baptist Medical Center South. The most preferred health care system in the region, Baptist Health also includes 57 primary care offices, as well as home health, behavioral health, pastoral care, rehabilitation services, occupational health and urgent care.