Social Media Specialist, Marketing and Communication, Baptist Downtown

Job Summary

Baptist Health is hiring a Social Media Specialist to join the Marketing and Communications team. This is a full-time, hybrid opportunity located on the downtown campus of Baptist Health.

The role plays a key role in elevating the Baptist Health brand and driving meaningful engagement across social media platforms.

Through a mix of content creation and monitoring, you will help shape public perception, engage audiences, and build loyalty while supporting Baptist Health's mission to improve the health and well-being of the communities we serve throughout Northeast Florida.

This role will focus on monitoring and responding to comments, messages, and reviews, helping manage our online reputation with professionalism and empathy.

In addition to community management, you will create engaging, on-brand content that brings our health system to life through stories, photos, and video.

You will collaborate closely with Marketing and Communications team members and departments across the organization to share impactful stories and help meet strategic goals.

This position captures content and cover events, celebrations, VIP visits, and other significant moments.

You will also track performance and share insights to improve results and shape future strategies.

If interested, apply today!

Education Required

Bachelor's Degree

Education Preferred

Master's Degree

Experience

• 2-3 years Communication Experience Required
• 2-3 years Marketing Experience Required
• 2-3 years Social Media Experience Required
• 2-3 years Public Relations Experience Required
• Health Care Experience Preferred

License and Certification

None

Location

Location Overview

Baptist Health, founded in 1955, is North Florida’s most comprehensive health care system and the area’s only non-profit, mission-driven, locally governed health care provider. Baptist Health has over 200 points of care throughout the Northeast Florida region, including our six award-winning hospitals: Baptist Medical Center Jacksonville, Wolfson Children’s Hospital, Baptist Medical Center Beaches, Baptist Medical Center Clay, Baptist Medical Center Nassau and Baptist Medical Center South. The most preferred health care system in the region, Baptist Health also includes 57 primary care offices, as well as home health, behavioral health, pastoral care, rehabilitation services, occupational health and urgent care.